Pomade often needs a little bit of water to “activate” and spread out, but too much water will thin it down. If you don’t put pomade on after showering, at least get your hands wet and run them through your hair a few times. It’s a lot easier to work with pomade if your hair is slightly wet.
This might be an especially bad idea if you have water-soluble pomade, since it will get too diluted and it won’t spread out consistently. It may not offer much hold, either. The greasiness is going to be especially noticeable if you use oil-based pomade, which won’t thin out with water.
Pomade’s thickness can make it hard to work with if your hair is dry since there won’t be any lubrication to spread it out. This can lead to clumps of pomade drying out in random parts of your hair.
Pomade can harden up a bit if you leave it in a cooler area. If you scoop it up and it doesn’t have a soft feel to it in your hands, heat the pomade up by rubbing it between your palms. The heat from your hands should be more than enough. Warming pomade in your hands is important to apply it evenly. If you don’t do it, it may end up clumpy on your hair.
If you really want to use pomade every day, use water-based pomade. The oil-based pomades out there have better holding power, but the excess oils will build up in your hair.
You could buy a pomade shampoo designed specifically for oil-based pomade and shower with that. You can wash your hair with a clarifying shampoo designed specifically for oily hair. You could work a spoonful of olive oil into your hair to soften the pomade and then wash your hair with a grease-fighting dish soap.
It’s possible that folks blame pomade for hair loss because you typically comb your hair after you work the pomade into it. Combing can pull weakened hairs off of your head, but that’s not the pomade’s fault![9] X Research source
